Amazon Marketing

Amazon Prime Day 2024 – everything we know so far

Amazon Prime Day has become one of the most anticipated shopping events of the year. It rivals Black Friday and Cyber Monday in its appeal to deal-hungry consumers. Since its inception in 2015, Amazon Prime Day has grown in scope and scale, offering significant discounts across a vast array of products exclusively for Amazon Prime members. The 2024 edition promises to be bigger and better. Amazon pulls out all the stops to ensure a spectacular shopping experience.

What is Amazon Prime Day?

Amazon Prime Day is a global shopping event created by Amazon to celebrate its Prime membership program. Initially launched as a 24-hour event, it has expanded over the years and now typically spans two days. The event features thousands of deals on products ranging from electronics and appliances to clothing and household items. Exclusive to Prime members, the event aims to drive subscriptions to Amazon’s premium service while offering existing members a chance to score unbeatable deals.

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 is slated to take place on July 16th and 17th. Marking its 9th edition, this year’s event will kick off at midnight Pacific Time on the 16th and will run for a full 48 hours, giving shoppers ample time to browse and purchase their desired items. Amazon often begins teasing the event weeks in advance, with pre-Prime Day deals starting as early as June to build anticipation and excitement.

Exclusive Benefits for Prime Members

Amazon Prime Day is exclusively for Prime members, who enjoy a multitude of benefits beyond the event itself. Prime membership, which costs $139 per year or $14.99 per month, includes perks such as free two-day shipping, access to Prime Video, Prime Music, Prime Reading, and more. During Prime Day, members gain access to some of the deepest discounts of the year, often on popular and high-demand items.

What to Expect: Deals and Offers

  1. Electronics: Prime Day is known for its substantial discounts on electronics. Expect significant savings on Amazon devices such as Echo speakers, Fire tablets, and Kindle e-readers. Major brands like Samsung, Sony, and Apple often feature prominently, with deals on smartphones, laptops, TVs, and more.
  2. Home and Kitchen: Shoppers can look forward to discounts on a variety of home and kitchen appliances. From robot vacuums to Instant Pots, Prime Day offers a chance to upgrade home essentials at a fraction of the regular price.
  3. Fashion: Clothing, shoes, and accessories from top brands are also heavily discounted. Whether you’re looking to refresh your wardrobe or pick up some seasonal essentials, Prime Day offers plenty of fashionable options.
  4. Health and Beauty: Beauty enthusiasts can find deals on skincare, haircare, and makeup products. High-end brands and everyday essentials alike are often included in the sales.
  5. Entertainment and Leisure: Prime Day is a great time to stock up on entertainment options. Video games, board games, and even outdoor equipment like bicycles and tents often see significant markdowns.

Geographic Reach and New Markets

Amazon continues to expand the reach of Prime Day. In 2024, deals will be available to Prime members in 25 countries, with Poland and Sweden joining the roster. Additionally, special Prime Day events will be held in India, Saudi Arabia, UAE, and Egypt. This expansion highlights Amazon’s commitment to providing a global shopping experience and ensuring that more customers can take advantage of the event.

Preparations for Prime Day

Creating Deal Alerts and Notifications

Prime members can set up deal alerts through the Amazon app, ensuring they are notified when items on their wishlist go on sale. Additionally, Alexa can assist by providing notifications about deals.

Utilizing the Amazon App and Browser Extensions

The Amazon app offers features like sneak peeks at upcoming deals and deal alerts. The Amazon Assistant browser extension helps users compare prices and track deals, ensuring they don’t miss out on savings.

Pre-Prime Day Sales and Events

In the weeks leading up to Prime Day, Amazon often launches early deals and special promotions. These pre-Prime Day events can include discounts on Amazon services such as Audible, Kindle Unlimited, and Amazon Music, providing even more value to Prime members.

Tips for Making the Most of Prime Day

  1. Prepare Your Wishlist: Make a list of the items you’re hoping to buy ahead of time. This helps you stay focused and prevents impulse purchases.
  2. Set Alerts and Notifications: Use the Amazon app to set alerts for deals on your wishlist items. This ensures you won’t miss out on limited-time offers.
  3. Compare Prices: While Prime Day deals are often excellent, it’s wise to compare prices with other retailers to ensure you’re getting the best possible price.
  4. Use Amazon Assistant: Install the Amazon Assistant browser extension to get notified of deals, compare prices, and streamline your shopping experience.
  5. Check Lightning Deals: These are time-sensitive deals that can sell out quickly. Keep an eye on them throughout the event for some of the best bargains.

Sustainability and Prime Day

Amazon has made significant strides in its commitment to sustainability, and Prime Day is no exception. The company has increased its efforts to reduce packaging waste, utilize renewable energy in its operations, and promote eco-friendly products. During Prime Day 2024, shoppers can expect to find a wide range of sustainable products. From eco-friendly household items to energy-efficient electronics.

Prime Day Partnerships and Promotions

Amazon often collaborates with various brands and businesses to offer exclusive deals during Prime Day. In 2024, expect partnerships with major tech companies, fashion brands, and home goods manufacturers. These collaborations often result in unique offers and bundles that provide even greater value to Prime members.


Amazon Prime Day 2024 is set to be an exciting and action-packed event, providing Prime members with an unparalleled opportunity to snag great deals on a wide range of products. With careful planning and a bit of strategy, shoppers can make the most of the 48-hour shopping spree and enjoy substantial savings. Whether you’re looking to upgrade your tech, refresh your home, or simply indulge in some retail therapy, Prime Day 2024 promises to deliver something for everyone. For more details, visit the Amazon Prime Day page.