Amazon Marketing

Free Amazon tools to use by sellers in 2024

Amazon sellers face the dual challenge of staying competitive while managing a myriad of operational details. With numerous tasks like price monitoring, product sourcing, inventory management, and customer relations, leveraging the right free Amazon tools is more than a convenience. Fortunately, the market is ripe with sophisticated and free tools designed to streamline these processes.
This guide introduces some of the most effective free tools for Amazon sellers in 2024. We’re covering everything from price tracking to in-depth analytics, ensuring that both novice and experienced sellers can maximise their marketplace potential.

Best free Amazon tools for 2024

1. CamelCamelCamel

CamelCamelCamel remains a favourite for tracking Amazon product prices. It provides price drop alerts and historical price data, enabling sellers to strategically adjust their pricing based on market trends. This tool is invaluable for those looking to maintain competitive pricing and maximise profit margins without constant manual monitoring.

2. Keepa

Similar to CamelCamelCamel but with additional features in its free version, Keepa offers comprehensive insights including price history graphs and sales rank over time. Although some advanced features require a subscription, the basic functionalities are robust enough to aid new sellers in understanding market dynamics.

3. FBA Calculator

This indispensable tool, available as a browser extension, allows sellers to quickly calculate their potential profit margins after factoring in Amazon’s fees. It also integrates directly into Amazon product pages, making it easy for sellers to get real-time financial insights about their listings.

4. AMZ Base

AMZ Base assists sellers in efficiently finding product details, including ASINs and historical data, which can speed up the listing process and enhance product research. It’s particularly useful for those looking to expand their inventory with products that have proven market demand.

5. Jungle Scout

While Jungle Scout offers a suite of paid tools, its free resources are great for sellers who are just starting out. These resources provide valuable insights into product research, market trends, and also selling strategies on Amazon.

6. Helium 10

Helium 10’s free plan offers access to a limited but useful set of tools for keyword tracking, product research, and also listing optimisation. For new sellers, these tools can provide a strong foundation in understanding SEO and market analytics on Amazon.

7. Acosbot

Acosbot is an advanced marketing automation tool that revolutionizes how Amazon sellers use advertising. This system aims to help users achieve higher sales while minimizing advertising costs. Acosbot focuses on integrating marketing knowledge with technology, providing software that automatically analyzes Amazon data. It’s aimed to deliver detailed daily summaries of rate changes and pricing strategies.

The core functionality of Acosbot centers around its ability to automate the tedious process of ad management. Sellers no longer need to manually sift through data or adjust bids; Acosbot does this automatically, adjusting bids across multiple campaigns based on predefined rules and performance metrics. This not only saves valuable time but also reduces the likelihood of human error, ensuring more consistent and effective ad spend.

7.1 Learning with Acosbot

One of the standout features of Acosbot is its learning capability. The system continuously learns from the outcomes of its bid strategies and adjusts future recommendations accordingly. This dynamic learning process is supported by a feedback loop where the software becomes more attuned to the specific nuances of each seller’s products and market conditions over time.

Moreover, Acosbot assists in keyword optimisation by recommending high-performing keywords while also identifying and eliminating underperforming ones. This ensures that ad spend is concentrated on the most impactful areas, maximising visibility and sales potential. The tool also aids in discovering new keyword opportunities, which can be crucial for maintaining competitive advantage on a platform as dynamic as Amazon.

So, what do I do with these tools?

Incorporating these indispensable tools into your Amazon selling strategy is not just about efficiency. It’s also about transforming your business model to thrive in the competitive 2024 marketplace. By utilising free tools like CamelCamelCamel for price tracking, Helium 10 for SEO optimisation, and Acosbot for advertising efficiency, Amazon sellers can gain significant advantages. These tools are designed to help you navigate the complexities of online selling. That ensures your products stand out in a crowded market and reach your target audience effectively.

As the e-commerce landscape continues to evolve, staying informed and also adapting to new technologies will be crucial. Sellers who leverage these tools effectively can look forward to improved visibility, increased sales, and better customer satisfaction.